One man's meat may also happen to be his cat's food! As Britons struggle to make ends meet during recession, they are now munching on a new delicacy - cat food.
Pollack, once popular as a food for cats, has stormed up the "seafood charts".
The popularity of the white fish - traditionally a cheap alternative to cod or haddock - has soared over the past year, reports the Daily Express.
According to fish experts, over 13,000 tons have been sold.
Salmon is a hot pick with Britons who ate away 600million pounds worth of it last year, followed by tuna, cod, haddock, and warm and cold water prawns.
Mackerel, Scampi and trout have also become popular.