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Home » Child Health News

Teen Smoking Desires Fueled By Cigarette Ads

by Tanya on March 05, 2010 at 9:55 AM Child Health News

A new study has revealed that the more teenagers see cigarette ads, the greater they are at risk of taking that first puff.

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According to the study, the particular content of tobacco marketing resonates with youth and that the vivid imagery in tobacco advertising captures their interest, although teens typically are more resistant to the promotional seduction of other products.

"Cigarettes have created a brand for every personality trait," study lead author Reiner Hanewinkel, Ph.D., director of the Institute for Therapy and Health Research in Kiel, Germany, said.

"If you are looking to project independence and masculinity, think of the lonely cowboy in the Marlboro ads.

"On the other hand, if you're looking to project a desire for romantic relationships, and friendships are playing a role, then you will choose Lucky Strike if you are a man and Virginia Slims if you are a woman," Hanewinkel, who collaborated with Dartmouth Medical School, added.

Kids with high exposure to tobacco advertising were twice as likely to have tried smoking and three times as likely to have smoked in the past month, compared to those with low exposure.

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