Tampon, pizza and male impotence advertisements have topped the list of most hated commercials in Australia.
According to the list released by the Advertising Standards Bureau, the Kotex U tampon ad showing a woman going about daily activities with a beaver in tow was the most complained about ad in 2008. It received more than 185 complaints, reports News.com.au.
The ad tells the viewers, "You only have one of them, so look after it" and featured the animal, which audience understood to be a reference to female genitalia.
The second most complained-about ad for the year was for Domino's pizza, in which a character named Many Toppins uses the made-up term "Supercalafreakinawesome".
One of the 145 people who complained said, "While 'freakin' is not particularly terrible, on the ad, it sounds more like 'friggin' and was repeated as such by my four-year old."
The controversial Advanced Medical Institute billboard ad also prompted more than 110 offended people to complain to the ASB, making it the third most objected to.
ASB chief executive Fiona Jolly said the number of complaints was higher than in 2007, with some 2350 received about more than 540 ads.
"This year we launched a public education campaign to highlight to people that there is somewhere they can raise their concerns about any advertising. Since the launch, the number of complaints to the ASB has continued to climb," she said.