Kids who hate their veggies now have a new enemy to deal with! An intervention called the Switch programme has been found to be helpful in promoting fruit and vegetable consumption among children, and in lowering "screen time".
Douglas Gentile, a psychology professor from Iowa State University in the US, tested the programme that asks people to "Switch what you Do, View, and Chew".
Writing about the study's findings in the open access journal BMC Medicine, the researcher says that the programme offers promise for use in youth obesity prevention.
Gentile worked with a team of researchers to evaluate the intervention in a group of 1,323 children and their parents from 10 schools.
He said: "Reversing the pediatric obesity epidemic has been established as a critical priority. We tested Switch, a family-, school-, and community-based intervention aimed at changing the key behaviors of physical activity, television viewing/screen time, and nutrition."
The Switch programme features three components-Community, School and Family.
The Community component is designed to promote awareness of the importance of healthy lifestyles using paid advertising (such as billboards) and unpaid media (such as letters to the editors of print publications).
The School component reinforces the Switch messages by providing teachers with materials and methods to integrate key health concepts into the school day.
Finally in the Family component, participating families receive monthly packets containing behavioral tools to assist families in altering their health behaviors.
Gentile said: "Family components are critical for youth obesity prevention programs because parents directly and indirectly influence children's activity and nutrition behaviors. Parents also influence the physical and social environments that are available to their children. The School and Community components are essential to integrate the programme into the places where families live, work and play."
He revealed that the intervention was found to yield encouraging results during the study, with the experimental group showing significant differences from the control group in both screen time and fruit and vegetable consumption.
Gentile said: "Although modest, these results are not trivial. The effects remained significant at the 6-month follow-up evaluation, indicating maintenance of these differences over time. Such maintenance may contribute to reduced weight risks in the future."