New research has shown that more than half of British people in a relationship are more interested in a kiss and a cuddle on the sofa than passion between the sheets.
The poll of 1,000 Britons, commissioned by healthcare giant Bayer, also showed it is men who are more than happy to smooch on a sofa rather than romp in the bedroom.
In the survey, sex was also judged to be less important to a successful relationship than commitment, companionship and a sense of humour.
Researchers of the study even blame the rise of social networking sites such as Facebook and Twitter for making people less intimate with each other.
The majority cited stress, tiredness and arguments as the main obstacles to intimacy with their partner.
"Lack of intimacy can endanger any relationship," the Daily Express quoted Christine Webber, a sex and relationships expert, as saying.