A dietary advice by a man had 'little' impact on women, an Australian study has found.
A research conducted at the Australian National University showed that when it came to influencing views on weight and eating for good or bad, women looked to their own, reports the Age.
Women participants rated their response to a number of short videos featuring supposed healthy eating experts of either gender.
"We found that the women who watched the videos with the woman speaking were far more persuaded by the message," said student Tegan Cruwys.
The same messages when delivered by a man were shown to have 'little effect' in comparison.
About 40 percent of women who watched one healthy eating message delivered by a woman clicked on a computer link to find out more information, compared to just eight percent who heard the same message from a man.
Another video promoted a 'dangerous' crash-course approach to dieting, including strict calorie counting and excessive exercise.
This again evoked a much stronger response when delivered by a woman.
Cruwys said it showed how women could be strongly influenced by their peers towards healthy eating or dangerous dieting, and it underscored the problem posed by highlighting mostly very skinny models in billboards, television and in magazines.
"Women don't diet and worry about their weight for men, they worry about it for other women," she said.