Men are considered to be biggest online shoppers than women, finds recent survey.
The survey of 10,000 consumers men by real estate firm CB Richard Ellis found that men have replaced women as the most frequent online shoppers, with them taking two virtual trips a month versus women who take just one.
It was revealed that 40 percent of sales are now made online, with delivery charges and returns cited as the two main deterrents.
It also found that consumers in Germany, Sweden and the UK lead the way in the purchase of clothing and footwear online, standing at 16 percent, 14 percent and 12 percent respectively.
Only 33 per cent said it was important to touch and feel wares before buying them.
For men and women price was the deciding factor as to where they shopped - whether it be online or in store.
"What's caught the eye is how online apparel sales are growing," the Daily Mail quoted Peter Gold, head of CB Richard Ellis, as saying.
"Wherever the product is cheaper is where they'll shop, which might just indicate where we are economically at present," he added.
The findings were recently presented at the World Retail Congress in Berlin.