There was a time in China when speaking about sex, or sexual preferences, was considered taboo. Not anymore.
According to Pan Suiming, the Director of the Institute of Sexuality and Gender at Renmin University of China, 25 percent of Chinese adults had multiple sex partners in 2006, and added that this is partially indicative of a sexual revolution.
In an interview with Life Times earlier this month, Pan shockingly revealed that premarital sex and homosexuality is on the rise in China, riding on the back of the country's double-digit economic growth.
Pan says that his survey of modern sexual preferences in China over the last six years revealed that the practice of having sex with more than one other person advanced to 25.3 percent in 2006, up from 16.9 percent in 2000.
The figure was six percent in the 1980s, a time when China launched its reform and began opening up its economy to the rest of the world.
Pan's findings are unpopular, as many believe the sharp-rise in people having more than one sexual partner indicates the country is on the verge of falling from morality.
But Pan counters by saying that his finding suggest a progress in people's attitude toward sex.
His findings indicate women, usually passive in sex, are becoming more active in the bedroom, thanks to their shift from rural to urban environs.
He also says that the improvement in women's education is helping them get over the conventional stereotype that women are for bearing and the raising of offspring is for men.