A new anti-ageing 'sticky' face pack made from honey that claims to make you look 10 years younger goes on sale in Britain.
Active Chilean Rainforest Honey, which costs 8.49 pounds a jar, is said to smooth fine lines on the face, neck and hands while tightening the skin.
Used twice a day for 20 minutes, it is also said to be twice as good as normal moisturisers at reducing stretch marks, and for preventing sunburnt skin from peeling.
Active Chilean Rainforest Honey is already a popular in America where sales have grown by 400 per cent since April.
"Active Chilean Rainforest Honey is a wonderful product as it can be used in such a variety of ways," the Daily Mail quoted Jamie Christie, of British manufacturer The Active Honey Company, as saying.
"The latest, it appears, is for a facial mask.
"It is incredibly popular in the United States and, judging by the feedback we've received, it looks set to become something of a 'hit' in the UK, too," he stated.
The honey is derived from the nectar of the Quillay, Tineo and Ulmo trees, native to the Valdivian rainforest of southern Chile.
The secret to its anti-ageing properties could lie in the presence of enzymes, which break down scar tissue and make ageing and sun-damaged skin more elastic.
There have been no clinical studies but the company claims the users have reported looking ten years younger in a matter of weeks.