A 43-year-old Brit was left fuming after a hypnotist helped him kick the butt - but left him hooked on Scampi Fries.
Darren Corbett, from Keighley, West Yorks is now eating 20 packets of the fishy snacks every day.
Corbett insists that his new habit costs twice the money he used to spend on cigarettes.
"I don't know which is the lesser of two evils," the Daily Star quoted Corbett as saying.
"I used to chain-smoke and knew I had to quit. Since undergoing the hypnosis I haven't even thought about having a fag. But I'm eating my way through a factory full of Scampi Fries," he added.
Corbett is now heading back to the hypnotist David Knight to rid him off the addiction.
"I don't know what it is about them. They have a great taste, but they really whiff and I'm spending 11 quid a day on them!" said Corbett.
"For ages I've been saying I would do anything to quit smoking but this might be pushing it. When my mates nip outside the pub for a smoke I sit inside munching. It's madness,'' he added.
David said: "Darren is particularly susceptible to hypnotic suggestion so I am not surprised giving up smoking was a success.
"But the next time I see him I can perhaps put in his mind that he should choose something a little more healthy to satisfy his cravings - maybe an apple or tomato," he added.