"The advice is to use products that have been tried and tested such as nicotine gums and patches."
Jason Cropper, managing director of the Electronic Cigarette Company, said: "It's a healthier way of smoking. You don't get any of the stuff that's in regular tobacco.
"It's better if people aren't using nicotine in any form, but they're an alternative to using a tobacco-based product and my opinion is they're massively less harmful. I bet my life they're a hundred times healthier than using a tobacco-based cigarette.
"Tests have been done on mice and in the lab and they have shown they are not harmful."
But he said it had not been possible to carry out human trials as they were too expensive.
"Most of these companies selling these are small companies. We do not have the finances to do that.
"It might be an idea if we can get someone to work with us."
He, however, asserted: "I believe this product is a lifesaver. Ultimately it will become the nicotine replacement therapy of choice."
Source-Medindia
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