A new study has shown that sensations on the skin assist in comprehending what is being said.
Bryan Gick and team at the University of British Columbia in Vancouver, Canada, sought to determine if tactile sensations could affect hearing.
The researchers found that puffs of air delivered alongside certain sounds were likely to influence sense of speech.
"It gets integrated into a single event in your mind," News Scientist quoted Gick as saying.
The expert hopes the findings would help in the future development of communication aids for the hearing impaired.
But John Foxe at the City University of New York expressed his doubts, saying it was not clear if puffs would work "in real-world conditions".
The study has been published in the journal Nature.