Singapore Bans Microsft Game Mass Effect

by Medindia Content Team on  January 21, 2008 at 1:12 PM Lifestyle News   - G J E 4
Singapore Bans Microsft Game Mass Effect
The highly-anticipated Microsoft game Mass Effect featuring lesbian sex banned. Reports also say that free porn on the net threatens adult film industry.

Mass Effect is the first Microsoft video game to be banned in Singapore by the Media Development Authority.

The scene starts with a conversation between two females, one human and one alien. As the music swells, the human places her hand on the alien's cheek. There is a close-up of them leaning in towards each other, then a Titanic-style shot of a hand pressing up against a window.

The Australian Classifications Board has already rated Mass Effect MA15+, and the British Board of Film Classification (BBFC) rated it for ages 12 and over.

The BBFC's description notes that "the single sex scene is brief and undetailed," and explains that the scene is only triggered by a particular series of choices.

A heterosexual version of the scene is shown if the player's character is male.

Games with stronger heterosexual sex scenes have previously made it past Singapore's censors.
Mass Effect's lesbian scene is less explicit and is not interactive, it is pointed out.

The classifications inconsistency between heterosexual and homosexual content could be due to Singapore's current political climate surrounding same-sex relationships.

In October, Singapore's parliament decided to keep a ban on sex between men, and Prime Minister Lee Hsien Loong said that the city-state should keep its conservative values and not allow special rights for homosexuals.

Prior to the recent political attention, games containing homosexual content had been released in Singapore without incident.

The number one best-selling game series The Sims, published by EA Games, introduced a same-sex feature with The Sims 2 in 2004.

The Sims 2 players have the option to develop a relationship between two female or two male characters. All couples in the game can flirt, marry, and kiss on screen.

Singapore is the only country to have banned Mass Effect.

Meantime there are reports that the adult film industry is being challenged by easy video-sharing websites offering explicit content for free.

"We're dealing with rampant piracy, tons of free content," said Steven Hirsch, co-founder of Vivid, the best-known adult film studio.

Vivid once earned 80 per cent of its roughly $100 million a year from DVD sales, but last year that fell to 30 per cent, Hirsch said.

The challenge of the internet, a topic of discussion at the biggest adult film expo of the year in Las Vegas last week, has already presented itself to the music and mainstream film industries, reports Australian website

Much of the online competition for the US porn world, based largely in southern California, comes from websites like which allow users to upload their own videos in a similar format to YouTube.

Some of the videos on XTube, based in Toronto, Canada, come from commercial studios while others are posted by amateurs.

"We're not pirates. We are providing a service that people think they can use to pirate," said Lance Cassidy, one of XTube's founders.
The website has 200,000 free videos, typically 30 seconds to two minutes long, and about 1 per cent of visitors buy DVDs or video streams, resulting in millions of dollars of annual revenue, sales director Curtis Potec said. About two thirds of XTube's viewers are gay, Mr Potec said.
"We've had tons and tons of people tell us this is the future of the adult industry," Mr Potec said.

"Most of the money is ads, on any site, mainstream or adult."

Scott Coffman, president of Adult Entertainment Broadcast Network (AEBN) in North Carolina, says his company started a YouTube-type site a year-and-a-half ago to generate revenue through advertising and drive traffic to pay-per-minute sites.

AEBN limits free clips to three minutes. Users make about a quarter of them.

"They don't convert that well when you give away so much. There is a fine line between giving away something small, a teaser... and giving away the whole thing," Coffman said.

He said his company had revenue of about $100 million a year and was facing a lawsuit from Vivid accusing AEBN of piracy.

Hirsch of Vivid said he would also sue other video-sharing sites.

"This industry is going to have to get together and look at these guys that are putting out the stuff for free... so they are going to have to get in line and start paying for it," Mr Hirsch said.

"If that doesn't happen and we see all of this free content out there, people are not going to be able to afford to produce movies anymore."

Videotapes, fewer prosecutions, DVDs and internet advertising has created an unprecedented boom the US adult film industry since the 1980s.

Many studios post short clips on internet video-sharing sites as advertising to sell more movies.

"This is something we constantly discuss in our office. Is it too much," said Garion Hall, chief executive of, an Australian-based company.

Hall said only one out of 500 viewers clicked over to his site from free clips and of those only one in 50 subscribed.

Some adult industry executives say a solution may lie in future distribution deals with big US companies such as AT&T, Verizon Communications, Comcast and Apple.

Jay Grdina, president of ClubJenna Inc, a division of Playboy, said sharing previews was a mistake.

"We're getting bitten by our own sword," he said.

Grdina, former husband and on-scene partner of Jenna Jameson, one of the industry's most famous porn stars, said he has met companies such as Microsoft and Apple to seek wireless and other distribution deals that could allow easy downloads to devices such as iPods.

A spokesman for Microsoft said they were not in talks to distribute adult content.
"The revenues are massive," Grdina said.

"(But) the biggest fear is share price: what are the shareholders going to say?"

Source: Medindia

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