He points out that although people respect doctors opinions on medical matters, this influence is unlikely to extend to persuading holidaymakers, who make up 60% of UK international travellers, to stop attending football matches or tropical weddings.
He argues that conferences are essential for inspiring and motivating and can even stimulate global actionwould the 1964 Declaration of Helsinki have had as much effect on research ethics if it had been a group email, he asks.
In the 1980s the internet was heralded as the replacement to such meetings, in the 1990s it was electronic conferences, and last year, Facebook for science appeared, but nothing, he says, can or has replaced genuine communication.
Although Drife believes doctors should continue to attend medical conferences he accepts a compromise is essential. For instance, delegates should be urged to visit and learn from local populations and there should be a networking facility to prevent conferences on the same topic being offered back to back in different continents.
But, he concludes, hiding behind our computer screens and pretending that this is helping the planet is not a realistic option.
Source-BMJ
LIN