Lardy men have long moaned their tummies and moobs. Along came plastic surgery with a little help on offer. But here's the revolution!
Now men blessed with a little extra fat can gracefully cover up their "moobs" and flaunt six pack abs, thanks to the Body Sculpt vest from supermarket Asda.
With the increasing number of Brit males undergoing breast reduction surgery and stomach liposuction, these vests are sure to provide a cheaper alternative.
A pack of six will be available at 7 pounds.
"Women have control underwear and push-up bras. Why shouldn't men have a little help?" the Sun quoted Asda's Fiona Lambert, as saying.
The vest comes with reinforced elastane panels, which decrease breast size and belly and side panels are designed to decrease love handles.
Salesman Chris Rose who tried the vest said: "My moobs and tummy are slightly better, but it feels like a wetsuit and looks ridiculous on me."