Shane Warne has been slammed by parents for his involvement in junk food commercials.
The spin king has been roped in to promote McDonald's chicken pieces and Kellogg's 4D Choc Bar ad, which the parents think will lead their impressionable children towards unhealthy eating habits.
The Parents' Jury, which comprises a group of 5000 parents and grandparents, targets food companies that advertise their products to children.
Mother-of-two and jury member Natalie Wischer slammed Warne's involvement with McDonald's and asserted that there was no place for junk-food advertising in sports.
"I am disappointed Shane Warne, who is such a role model to kids like mine, has chosen to be associated with McDonald's," the Herald Sun quoted her as saying.
The group of health-conscious parents also claimed that Kellogg's used dishonest advertising to promote sugar-laden cereal.
Jury manager Corrina Langelaan said the main objective of the group is to take a stand against the marketing techniques of the food industry.
"The industry may be getting smarter about getting around its self-regulatory code."
"...but parents tell us they are fed up with unhealthy food advertisements being shown during their kids' favourite (TV) programs," Ms Langelaan said.