Previous studies have shown that media images of female models have a negative impact on how woman view their own bodies. But now, a new study has found that this same effect holds true when men view female models.
For the study, lead author Jennifer Aubrey at the University of Missouri measured male exposure to 'lad' magazines, such as Maxim, FHM and Stuff, which she observes contains two main messages: the visual, which mostly contain sexually suggestive images of women; and textual, which contain articles that speak in a bawdy, male voice about topics including fashion, sex, technology and pop culture.
Aubrey also measured male body self-consciousness and appearance anxiety. Participants were asked questions such as "During the day, I think about how I look," and then asked the same questions a year later.
"We found that reading lad magazines was related to having body self-consciousness a year later. This was surprising because if you look at the cover of these magazines, they are mainly images of women. We wondered why magazines that were dominated by sexual images of women were having an effect of men's feelings about their own bodies," said Aubrey.
In order to help answer this question, Aubrey collaborated with University of California-Davis Assistant Professor Laramie Taylor to
The researchers divided male study participants into three groups. Group one examined layouts from lad magazines that featured objectified women along with a brief description of their appearances.