Adult lifestyle exhibition, popularly known as Sexpo, could be listed on the Australian stockmarket before the end of the year.
Organisers of the exposition are looking to fund an expansion into Europe and the United States.
According to Sexpo general manager Rob Godwin, the exhibition has the potential to become one of the iconic Australian brands alongside Foster's, Qantas and Vegemite.
"It has become somewhat of a rite of passage for newly turned 18 year olds but also for couples," the Age quoted him as saying.
"But why we are doing this potential float is the potential for Sexpo being an Australian brand around the world.
"I do want that to be, for Sexpo to be the biggest entertainment export we have, because people have sex and the world needs Sexpo," he added.
Sexpo, now in its fourteenth year, attracted over 250,000 people to its exhibitions across Australia and in South Africa in 2009.
Additional exhibitions are planned for New Zealand and London in 2011.
"We are getting a lot of demand from specific countries like New Zealand, London and America to bring our show to them but we need a capital injection to be able to realise the potential of the show," said Godwin.
Organisers will estimate the interest of attendees at this year's Sexpos - "mum and dad investors" as Mr Godwin puts it - in a potential listing on the Australian Securities Exchange (ASX).
Then, in following months meetings will be held with industry partners, manufacturers and exhibitors, and a prospectus will be completed and lodged by the end of November.
"We are aiming to do a prospectus and float by the end of this year," said Godwin.