Seven Year Olds Being Paid to Market Junk Food to Facebook Friends

by Savitha C Muppala on  February 15, 2010 at 10:09 PM Lifestyle News
RSS Email Print This Page Comment
Font : A-A+

 Seven Year Olds Being Paid to Market Junk Food to Facebook Friends
In a controversial form of stealth marketing, kids as young as seven are being paid to promote Fanta, Nintendo and other products to their Facebook friends.

In some cases, children have been offered the chance to become 'mini-marketeers' to plug brands, including Sprite and Dr Pepper, Cheestrings and a Barbie-themed MP3 player.

Record labels are also using the marketing technique to promote performers such as Lady Gaga.

They are being rewarded the equivalent of 25 pounds a week for their online banter.

Multinational companies that were banned from setting up fake websites and blogs to target young customers directly are using specialist marketing firms to recruit the children.

"It's a tragedy. What should be an area where kids just hang out with each other and message each other now becomes an extension of the shopping mall," Times Online quoted Frank Furedi, professor of sociology at Kent University, as saying.

The marketing firms also suggest their young recruits to target different sets of online friends with different brands and teach them to sound "natural and unrehearsed". (ANI)

Source: ANI
SAV

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
Notify me when reply is posted
I agree to the terms and conditions

Related Links

More News on:

Processed Foods Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Lifestyle Modification: No Big Deal! Healthy Living Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Top Diet Foods that Make you Fat Top Food for Dieters Selenium - Natural Source Better than Supplements 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Advertisement
Advertisement

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive