Each summer, Julia Karstens of Germany has her teeth seen to in Serbia, where authorities are eager to lure tourists seeking cheaper medical bills amid the global economic crisis.
"A friend of Serbian origin invited me to come with her to see a dentist in her country. This is how it all began," said Karstens.
Karstens said she was "very satisfied with the quality of service," but insisted cheaper prices were the main reason for her trips to the former Yugoslav republic.
"In Germany, I pay 60 euros (80 dollars) for a tooth filling, while here the whole crown costs less," she explained.
Inspired by such cases, Serbia has begun to develop its medical tourism industry.
And, hit by fallout from the worldwide financial crisis, many in the West have been looking out for destinations where treatment can be much cheaper than in their home countries.
Serbia, while lacking the sun and sand of established medical tourism hubs mainly in Asia, was well positioned close to the European Union, with high standards of treatment, said its economic ministry.
"We offer good quality medical services as well as competitive prices," said Renata Pindzo, an official in charge of tourism.
Pindzo noted however that stronger investments were necessary in order to offer services which would satisfy the demands of foreign tourists.
Doctor Milan Radivojevic of the private clinic Medical Centar in Belgrade said he has treated patients from abroad, mainly for cosmetic surgery, for more than 15 years.