The French government may crack its whip against mobile phone ads aimed at children. In a bid to introduce new legislation to this effect, Sarkozy's government hopes to calm public fear of cell phones causing cancer and other illnesses.
Any advertisements encouraging children under 12 to use the devices are set to be banned, with warnings that children under six are particularly at risk, reports the Independent.
It will also become illegal to sell a mobile without earphones and there will be limits set on the amount of radiation that a phone is allowed to emit.
The legislation, announced by Jean-Louis Borloo, Environment Minister, represents represents the most comprehensive action yet taken by any government worldwide.
The French ministry warned that "mobile phone use is increasing at a rapid pace among youths", and warns that the young may be "more sensitive because their bodies are still developing".