For the connoisseurs among alcoholics, first there was the alcoholic whipped cream, now it's alcoholic chocolate milk.
Retail giant Costco recently launched Adult Chocolate Milk, which comes in a distinctive 250ml bottle with a swing-top cap, reports the Daily Mail.
According to Edwin Goei, a blogger on the OC Weekly website, the 40 proof alcoholic milk was being displayed just inside the entrance to the Tustin store.
The milk was developed by Newport Beach mother Tracy Reinhardt, who claims she mixed up the liquor in her kitchen after putting her kids to bed one night.
She then went on to team up with Nikki Halbur, a former classmate from Santa Ana's Mater Dei High School, to exploit its marketing potential. Together they refined the formula, then started selling and marketing it.
The drink has gone on sale relatively recently, but is likely to draw the same criticism as its alcoholic friends Cream - the alcoholic whipped cream - and Four Loco.