It has emerged that internet dating sites are making a profitable business by offering cheating spouses an array of partners to have an affair with.
One such site operator is Noel Biderman, who uses the line "Life is short. Have an affair!" to advertise his online dating service, ashleymadison.com, which he claims has more than 5 million philandering members, including 10,000 in Australia.
But Biderman's site is not the only one offering to help you find that special someone when you already have a special someone.
An Internet search throws up countless websites for cheating spouses, including meet2cheat.com.au, affairsclub.com, lonelyhousewives.com, philanderers.com and benaughty.com.
"I'm often asked if all these sites are causing more affairs," the Sydney Morning Herald quoted vice-president of Relationships Australia NSW, Anne Hollonds, as saying.
"To some extent it's easier, you can just sit at a computer. But these tend to be people who are wanting to escape their circumstances and derive the benefits from having a liaison with someone else.
"There have always been people who wanted to do that but they found other ways of doing it," she stated.
Affairs used to start in the office and end with the discovery of lipstick on the collar but the digital age has allowed them to unfold entirely in cyberspace.
Males outnumber females two to one on ashleymadison.com. Female users tend to fall into one of three categories: the desperate housewife, the other woman or the third and fastest-growing group, the honeymoon female - a newlywed "canvassing an exit strategy" after realising marriage is not what she expected.
Loraleigh, a member of ashleymadison.com, who not surprisingly, did not wish to give her last name, went looking for sex with no strings attached.
"I've been married for 16 years and my husband is seven years older," she said.
"His libido has dropped and mine hasn't; in fact mine has increased. He's older and not as fit as I am. I go jogging, I box, I swim, I'm trying to get rid of excess energy," she revealed.
The hanky-panky is usually limited to instant message or webcam exchanges but she has met one user.
"I work in the health industry and you don't flirt with people at work. It's simply not done, so for me this was the obvious choice," she added.