Consumer groups are on a drive to put a control on the amount of junk food marketing targeted at kids.
"We're not Buying It" is the name of this campaign whose goal is to reduce the many unhealthy food advertisements aimed at children.
"Our kids' health is really at stake here," says Juliet Sims with the Prevention Institute, one of the consumer groups leading this political food fight. "Each year they spend $2 billion marketing food to kids and the vast majority of that is junk food."
One out of three children in the country is batting obesity which elevates the risk of diabetes, blood pressure and asthma.
Advertising and marketing of food products should be aimed at helping children make healthy food choices.
This is not a campaign to stop marketing foods to kids, but in ensuring responsible advertising of food products.