Much of rural America is more prosperous than expected, particularly in the Midwest and Plains, a recent study by researchers at the University of Illinois (U of I) has found.
The study analyzed unemployment rates, poverty rates, high school drop-out rates, and housing conditions to identify prospering communities.
According to the study, one in five rural counties in the United States is prosperous. They do better than the nation on all these measures.
"Growth and income are the conventional measures of community success," said U of I economist and planner Andrew Isserman.
"But, in talking with farm groups, elected leaders, and rural development professionals from across the country, I realized how few were happy. Some worried about growing too much, and the others fretted about growing too little," he added.
Isserman decided to focus on outcomes instead of growth.
"When we started our research, people wondered whether we would find any prosperous rural communities at all using those criteria. But more than 300 of the nation's rural counties did better than the nation," he said.
Counties in America's Heartland came out on top with half its rural counties prospering.
USDA defines the Heartland as Illinois, Indiana, and Iowa and parts of six adjacent states. In the Southeast and Southwest, fewer than one in twenty rural counties prosper.
Prosperous rural counties have more off-farm jobs, more educated populations, and less income inequality than other rural counties.