The sneaker company, Reebok, is in a mess after being pulled up by the FTC for
making false claims about its product and misleading consumers.
The products, 'Easy Tone' and 'Run Tone' sneakers, that stood out for its
advertisement about toning leg and buttock muscles, gave the wrong message to
consumers, about them being far superior to regular walking shoes.
To add credibility to their claims, the company used the services of famous women
known for their bodies to advertise this product, giving the public the wrong
The advertisement by Reebok which sought to topple regular walking shoes with the
claim that it could "lead to 28% more strength and tone in the buttock
muscles" and "11% more strength and tone in the calf muscles than
regular walking shoes" should not have been made in print and television, said
a spokesman for the FTC.
false claims made by the company led consumers to believe that the shoes priced
at $80 and $100 was far superior to traditional walking shoes.
may need to pay up more than $25 million in refunds.