Reebok Turns Out to be Sneaky in Sneaker Advertisements

by Savitha C Muppala on  October 1, 2011 at 4:30 PM Lifestyle News   - G J E 4
The sneaker company, Reebok, is in a mess after being pulled up by the FTC for making false claims about its product and misleading consumers.
 Reebok Turns Out to be Sneaky in Sneaker Advertisements
Reebok Turns Out to be Sneaky in Sneaker Advertisements

The products, 'Easy Tone' and 'Run Tone' sneakers, that stood out for its advertisement about toning leg and buttock muscles, gave the wrong message to consumers, about them being far superior to regular walking shoes.

To add credibility to their claims, the company used the services of famous women known for their bodies to advertise this product, giving the public the wrong message.

The advertisement by Reebok which sought to topple regular walking shoes with the claim that it could "lead to 28% more strength and tone in the buttock muscles" and "11% more strength and tone in the calf muscles than regular walking shoes" should not have been made in print and television, said a spokesman for the FTC.

The false claims made by the company led consumers to believe that the shoes priced at $80 and $100 was far superior to traditional walking shoes.

Reebok may need to pay up more than $25 million in refunds.

Source: Medindia

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