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Recession Drives Profits in Internet Supermarkets
And the this great global shopping mall can only expand rapidly as mobile phone use explodes, the Chinese get involved and advertisers jump in, the OECD forecasts.
But the e-trade revolution is being held back by hidden frontiers, ranging from concerns over privacy of personal information, language problems, delivery costs and taxation and regulation barriers.
As the Christmas spending spree, vital to many retailers and manufacturers around the world, gets under way, the OECD also highlights other worries for consumers.
For example, Santa Claus may never turn up with the goods, or the purchases may be defective, or payment details may be stolen.
These are among the obstacles to increased cross-border trade, paradoxically even within the European Union, which the Organisation for Economic Cooperation and Development lists in a report on a conference under the heading: "Empowering e-consumers."
The report found that the financial crisis had breathed new life into electronic commerce, with sales rising in Europe, the United States and China at a time when the store-based retail sector struggles as consumers' disposable income shrivels.
"The financial and economic crisis appears to be giving a e-commerce a boost as consumers search for ways to reduce expenditures by purchasing items online," the OECD said, adding: "The savings can be substantial."
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