An interactive computer game that tries to wean cigarette users away from their addiction has been developed by US game makers.
Based on the successful "Allen Carr's Easyway to Stop Smoking" method which reportedly has helped more than 10 million smokers to stub out their cigarettes once and for all, the game, designed for Nintendo DS, will be developed by the Quebec bureau of California-headquartered Ubisoft.
It is expected to go on sale in November.
Ubisoft is the company that has brought the world games that pit players against an invasion of demonic rabbits or allow them to learn a foreign language using the Nintendo DS, with its interactive touch screen.
In the smoking cessation game, players enter a brief personal smoking history and their tobacco habits and choose a personal coach to guide them through the process of quitting, according to a press release issued by Ubisoft.
Fifteen mini-games help to "dispel the illusions about nicotine addiction" and players can track their progress in kicking the habit using the "Path to Freedom" meter.
And even after that last cigarette butt has sullied the ashtray, "you can still play the game and measure the daily benefits you get from your new life without cigarettes," Ubisoft promises.
"The player experiences a truly interactive engagement with the game, through which he or she learns that it can actually be enjoyable to quit smoking," said Christian Salomon, vice president of worldwide licensing at Ubisoft.