Taking serious note of doctors using advertisements to lure patients to their clinics and hospitals, the Punjab government Monday asked the state's medical council to take steps to ban such advertisements.
Punjab's medical education and research minister Tikshan Sood said here that advertisements given by medical practitioners were not only unethical but also a violation of the Medical Council Act.
"The prime object of the medical profession is to serve humanity. A number of cases came to our notice that some doctors were issuing advertisements to lure patients and also exploiting them in connivance with some local laboratories to get huge commissions for prescribing certain tests," the minister said.
He directed the Punjab Medical Council and medical education and research department to take strong action against such cases and advised the council to cancel the registration of doctors indulging in such malpractices.
Sood asked councils of different schools of medicine to register their respective practitioners again so that it was clearly known how many genuine doctors were practising.
This step will also help to know about the unemployed doctors, he said.