Ahead of the royal wedding in April, a leading hair replacement brand has reached out to Britain's Prince William to help him cure his growing bald patch.
"We've been watching Prince William's growing bald spot closely for years and we believe Rogaine can help," 3 am quoted a rep for Rogaine as saying.
"When he's on the altar and the world is looking at the back of his head, he won't have to worry about the hair that's not there," he added.
The company is also eyeing to make the young prince their official spokesman if the treatment proves a success.
"William would be the perfect spokesman for Rogaine because whether you're a prince or an average Joe, hereditary hair loss affects one in four men," said the rep.