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Pop Stars Urge Youngsters to Help Fight Cancer

by Thilaka Ravi on  January 2, 2010 at 12:26 PM Cancer News   - G J E 4
 Pop Stars Urge Youngsters to Help Fight Cancer
Stars of the music world are urging young people to help pave the way for a cancer-free world.
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Roswell Park Cancer Institute has come up with a new hip hop song and video called "How Big Is Your Heart" to reach out to Generation Y through a revolutionary campaign called Yroswell with stars like American Idol winner Kris Allen, Sean Kingston and Cobra Starship on board.

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The commercial, shot in the hospital's halls and lobby, features cancer survivors, patients and medical professionals dancing alongside professional dancers.

Writer and record producer Jeremy "Cochise" Ball said: "We want to affect people's lives when we're making music, and this is a great opportunity to use our form of art to really affect people's lives in a positive way."

Laurel DiBrog, Vice President for Marketing and Planning at Roswell Park, added: "Through YRoswell, today's youth can get connected with others facing similar life experiences. Kids who have cancer or have a parent or sibling with cancer, can connect with others going through similar experiences they may be having."

Laurel DiBrog, Vice President for Marketing and Planning at Roswell Park further said:

"We've got to really get people excited about this. And this is an attempt to reach out and bring together a new generation that will fight and beat cancer."

Source: ANI
THK
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