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Pharma Companies Can Influence Medical Journalists By Offering Sops: Report
Steven Woloshin, an associate professor of Medicine and of Community And Family Medicine, says that there are three areas where journalists might become entangled in conflict-of-interest issues: during educational activities that may be drug company sponsored, when accepting sponsored awards, or in the day-to-day practice of reporting the news by relying too heavily on industry supplied sources.
"The media play a role as society's watchdogs. Good medical journalism can expose links between doctors and rewards from pharmaceutical companies. But who's looking to see whether the journalists are being influenced?" writes Woloshin, an author on the paper that has been published in the British Medical Journal (BMJ), titled "Who's Watching the Watchdogs? Medical Journalism and Entanglement".
The report says that relationships between drug companies and journalists may lead to more favourable news stories, in the same manner as industry funding of medical research results in more favourable research outcomes.
As regards education, Woloshin says: "Corporate funding and sponsorships are not new to academia, but we think that there is the possibility that a sponsor could subtly invoke a sense of loyalty from a journalist. There should be no such temptation for journalism students or their teachers."
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