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Pfizer to Give Away Viagra for Free to Unemployed
Viagra for free, if you are unemployed.
But that gesture only if you are in the US, and only for a year.
Pfizer, the pharma giant, touted it as an innovative program to help eligible unemployed Americans and their families who have lost their health insurance maintain access to their Pfizer medicines.
More than 70 Pfizer primary care medicines will be available through the program.
The drugs covered include several diabetes drugs and some of Pfizer's top money makers, from cholesterol fighter Lipitor and painkiller Celebrex to fibromyalgia treatment Lyrica.
The list includes drugs from several other popular classes, including antibiotics, antidepressants, antifungal treatments, several heart drugs, contraceptives and smoking cessation products. Cheaper generic versions are available for quite a few of the drugs.
“We all know people who have been laid off recently and have lost their health insurance, making it difficult for them to pay for health care,” said Dr. Jorge Puente, Pfizer’s regional president of Worldwide Pharmaceuticals, a leading champion of the initiative, named MAINTAIN™ (Medicines Assistance for Those who Are in Need).
“We thought there must be some way we could help recently unemployed people who are taking Pfizer medicines to continue treatment during these challenging economic times.”
The program, which applies regardless of prior family income, will be open for enrollment through December 31, 2009 and applies to eligible Americans who have become unemployed since January 1, 2009. It is designed to help recently unemployed Americans and their families who have lost their insurance and who are taking Pfizer medicines to continue treatment for free for up to one year. Nearly 46 million Americans lack health insurance coverage, and that number is increasing as unemployment rates reach their highest levels in 25 years, said a company press release.
But that gesture only if you are in the US, and only for a year.
Pfizer, the pharma giant, touted it as an innovative program to help eligible unemployed Americans and their families who have lost their health insurance maintain access to their Pfizer medicines.
More than 70 Pfizer primary care medicines will be available through the program.
The drugs covered include several diabetes drugs and some of Pfizer's top money makers, from cholesterol fighter Lipitor and painkiller Celebrex to fibromyalgia treatment Lyrica.
The list includes drugs from several other popular classes, including antibiotics, antidepressants, antifungal treatments, several heart drugs, contraceptives and smoking cessation products. Cheaper generic versions are available for quite a few of the drugs.
“We all know people who have been laid off recently and have lost their health insurance, making it difficult for them to pay for health care,” said Dr. Jorge Puente, Pfizer’s regional president of Worldwide Pharmaceuticals, a leading champion of the initiative, named MAINTAIN™ (Medicines Assistance for Those who Are in Need).
“We thought there must be some way we could help recently unemployed people who are taking Pfizer medicines to continue treatment during these challenging economic times.”
The program, which applies regardless of prior family income, will be open for enrollment through December 31, 2009 and applies to eligible Americans who have become unemployed since January 1, 2009. It is designed to help recently unemployed Americans and their families who have lost their insurance and who are taking Pfizer medicines to continue treatment for free for up to one year. Nearly 46 million Americans lack health insurance coverage, and that number is increasing as unemployment rates reach their highest levels in 25 years, said a company press release.
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