In a country that already outlaws flushing goldfish down the toilet and protects "social" pets' need for company, Switzerland will vote Sunday on whether abused animals deserve lawyers.
Legal representation in cases involving mistreated animals has been compulsory since 1992 in the Zurich canton. But pet politics could be taken to a new level if voters extend the right to the other 25 mini-states.
"It is not about Paris Hilton's dog now needing a lawyer to represent its interests," said Antoine Goetschel, Switzerland's only lawyer mandated by his canton in Zurich to handle animal welfare cases.
It is about protecting animals who are harmed by the very people who are meant to take care of them, said Goetschel who is "very happy" about the referendum debate.
The quirky lawyers-for-animals poll is a new example of Switzerland's "direct democracy" in which any citizen who collects 100,000 signatures from eligible voters can force a nationwide referendum on their chosen cause.
Why not beaten dogs or cats left freezing on a snowy Alpine mountain?
Among the 50 cases Goetschel is dealing with at the moment is one of a horse that was stabbed 30 times before it died.
Past cases of extreme animal lovers include a person who kept 150 cats but could not take care of them.
"The animal welfare attorney is such a visionary and wise instrument because the animal has a voice in criminal procedures against the person who usually has the responsibility for it," he noted.