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Perfume Counterfeits Put the Genuine Billion Dollar Industry in Jeopardy
Like the rest of the luxury industry, perfumers are under assault from imitators set on cashing in on their brand image, and sites that openly claim to copy top fragrances are flourishing on the Internet.
One British site -- Perfume Parlour -- offers perfume oils with the "same top, heart and base notes as the designer perfumes available from the high street stores" -- for around one-tenth of the price tag.
While there may be little market for a designer handbag without designer logo, consumers who buy knock-off designer scents don't parade the bottles in public -- making the copies harder to sniff out.
And unless the copycats infringe on a brand's trademark, for instance by copying a bottle shape or logo, perfumers are powerless to stop them in court.
"Everyone agrees that copying a painting is breaking the law, but copying a perfume is not, according to much of the judicial world," says Jean-Pierre Houri, the president of the International Fragrance Association whose members represent 90 percent of the eight-billion-dollar global industry.
To protect itself from copycats, perfumers have traditionally relied on secrecy -- keeping their precious formulae under tight wraps.
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