Australian women are going for the in thing in Australia by giving themselves a bottom-lift with padded underwears.
Jenny Tew, who designs and sells the garments from her lingerie shop in Cabramatta, said the padded undies are doing a brisk sale.
"They're very popular. Everyone who walks past and sees it buys it, especially skinny people and Asian people because most of us have flat bums," the Daily Telegraph quoted the Kimarie shop owner as saying.
"We don't sell many to European women because they've got big bums already," she stated.
Tew, who came to Australia from Cambodia, made the first pair of padded underpants in 2006 after receiving "so many requests from local customers for bigger bums".
She said she sells about 1500 pairs of the pants, that add up to 4cm to flat backsides, a year.
"On party nights, I will wear them. They make so much difference," Tew said.
One customer from Liverpool, who asked not to be named, said she bought a pair last year after seeing them in the shop window.
"It was new and I wanted to try them because I wanted to know if they worked," said the 30-year-old Vietnamese woman.
"Yeah, they give me more volume and look good with jeans," she added.
Butt-enhancing pants may have taken suburbs by storm but a Myer department store spokeswoman said padded panties from a French label had not taken off.