An Australian dating agency has cheated dozens of outback farmers, promising to put them in touch with attractive young girls.
Under the slogan "Bringing the country together", the Queensland-based Rural Network milked men for thousands of dollars, the Australian Competition and Consumer Commission (ACCC) alleges.
Some fell in love with women who did not exist. Others lost up to A$20,000 (Ģ9,500) as the agency tempted them into parting with more and more cash with the lure of love.
Men who logged on to its site read that it was for busy country people who have lost all hope in the dating scene and just want to find a person to share their life with and find happiness.
Some of the women, such as Stunning Angelina and Spellbinding Laura, appeared the stuff of fantasy. The trouble was, many of them were exactly that fictional women dreamt up by agency staff according to the Commission, which has had the agency in its sights for the past three years.
The dating site, whose director Leanne McDonald was also known as Leanne Viney, Lana Viney and Lana McDonald, had various ploys to cajole men into paying ever higher membership fees.
A number of men fell for the line that a compatible girl had asked to meet them, and they would be introduced once additional fees had been paid.
One man paid A$17,000 in his increasingly desperate attempts to find that special someone who was eagerly waiting to meet him. Another embittered man, who says that he joined the site because life in a small country town was getting lonely, was asked to pay A$4,400 for two years' administration fees.