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'Out of Sight, Out of Mind' Works as Simple Weight Loss Tip

by Tanya Thomas on  April 28, 2010 at 11:29 AM Diet & Nutrition News   - G J E 4
 'Out of Sight, Out of Mind' Works as Simple Weight Loss Tip
Desperate to lose weight? Experts suggest that you leave serving dishes on the stove and off the table. Apparently, that cuts your consumption by a third!
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At Experimental Biology conference in Anaheim, Calif., researchers led by Brian Wansink, director of the Cornell Food and Brand Lab, shared findings of their "Serve Here; Eat There" study of 78 adults.

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"We looked at whether serving foods from the kitchen counter, instead of at the table, would reduce the number of times a person refilled his or her plate," Wansink said.

"Quite simply, it is a case of 'out of sight, out of mind,'" he continued. "When we kept the serving dishes off the table, people ate 20 percent fewer calories. Men ate close to 29 percent less."

The same strategy can be used to help increase the consumption of healthier foods, Wansink explained.

"If fruits and vegetables are kept in plain sight, we'll be much more likely to choose them, rather than a piece of cake hidden in the refrigerator."

Dining environment, plate and portion size, and other hidden cues that determine what, when and how much we eat are familiar topics in Wansink's work.

Source: ANI
TAN
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