Experts believe that women should wear clothes that bare 40 per cent of their bodies in a bid to allure men.
Keeping the right balance between revealing too much and being too conservative has long been a dilemma for women while choosing the right clothes.
A research team from University of Leeds observed women at one of the city's biggest nightclubs from a balcony above the dance floor.
Using tape recorders hidden in their handbags, they took note of what female clubbers wore. Each arm accounted for 10 per cent of the body, each leg for 15 per cent and the torso for 50 per cent.
They also calculated how many times these women were approached by men asking them to dance.
The study found that women who showed off around 40 per cent of their skin attracted twice as many men as those who covered up.
In contrast, too much skin show turned men off as it suggests they might be unfaithful.
"Any more than 40 per cent and the signal changes from 'allure' to one indicating general availability and future infidelity," the Telegraph quoted lead researcher and psychologist Dr Colin Hendrie, as telling the Daily Mail.
"Show some leg, show some arm, but not any more than that," Hendrie added.
The most popular women combined the 40 per cent rule with tight clothing and provocative dancing. The 15 per cent that combined all three criteria were approached by 40 men each.
The study appears in journal Behaviour.