Lads have their work cut out after a poll revealed that one in ten women faked reaching an orgasm almost every single time they made love with their partners.
As many as 48 per cent of British women confessed they misled their lovers into believing they had reached the climax, according to the survey headed by the soft drink firm Stimul8.
Seven per cent of the 3000 women quizzed said they put an end to their relationship over their dissatisfied sex life, 16 per cent complained about a lack of foreplay, while 11 per cent said their partner had an orgasm too soon.
But many dodged confronting the issue with their partners, with more than a quarter admitting they were too embarrassed or couldn't be bothered to discuss the matter, researchers found.
"It appears men in the UK have their work cut out if one in five women are saying they are extremely unhappy with their sex life," the Daily Telegraph quoted a spokesman for Stimul8 as saying.
"But it's not all down to the blokes as women need to communicate a bit more with their partner to let them know what it is they really want. Although it may be down to tiredness or stress, if a guy isn't doing it right, he's not going to know unless he is told," the spokesman added.
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