'Botox in a bottle' - Olay's latest anti-aging treatment promises younger looking skin in just 28 days.
The range sold out in 17 minutes when launched in the United States earlier this year after the results of clinical trials.
Women who used the products twice daily for four weeks saw a 11-fold improvement in skin smoothness, and deep wrinkles were four times less noticeable.
The range of five Olay Professional lotions was found to be as effective as prescription strength products, which are generally only available from dermatologists.
The Anti-Wrinkle Kit, which is being sold by Boots for 44.99 pounds, comes with a pledge from Olay that it will work within four weeks.
The creams strengthen the skin's outer barrier, reducing moisture loss by a third and doubling cell production.
Fragrance and colour-free, the lotions contain pro-retinol, vitamin B3 and peptides.
Olay's principal scientist Sian Morris said the products had been developed through advanced science-driven innovation.
"The dermatologists set us the highest benchmarks in clinical research, which has been published in leading journals," the Daily Express quoted her as saying.