Nutritional Information On Restaurant Menus Can Help Consumers To Make Healthier Choices

A new study has found that providing calorie and nutrient information on restaurant menus and menu boards influences consumers' food-related evaluations and choices.

"Using only the sense of taste, smell, and sight to accurately estimate the levels of calories, saturated fat, trans fat, and sodium found in a typical restaurant food serving is extremely difficult, if not impossible, for most consumers," said authors Elizabeth Howlett (University of Arkansas), Scot Burton (Sam M. Walton College of Business), Kenneth Bates (University of San Diego), and Kyle Huggins (James Madison University).

Longer The Menu, The Healthier You Eat (And Vice Versa)
People who choose from a large variety of menu items are likely to make healthier choices than those choosing from shorter menus, say researchers.

The researchers set out to examine how nutritional data on restaurant menus influenced consumers' food choices.

They looked at how participants' prior expectations came into play and whether providing calorie and nutrient information after the consumptive experience changed their subsequent food choices.

The researchers found that providing nutritional information can influence subsequent food consumption, especially when consumers' expectations are not fulfilled when they examine the information.

Restaurant Devise Menu That Eat Customers' Substantial Bonuses
A restaurant in London's financial district has devised a 2,000-dollar-a-head menu for high-flyers to eat into their substantial bonuses, the Financial Times said Saturday.

"When a 'great taste' claim was used to describe a restaurant menu item, the provision of calorie information did not affect consumers' perceptions, presumably because foods that claim great taste are typically expected to be relatively high in calories," the authors said.

"On the other hand, when a 'low calorie' claim was presented but the menu item was higher in calories than expected, the provision of nutritional information increased the perceived likelihood of 1) gaining weight and 2) developing heart disease," they added.

New York Restaurants To Serve Artificial Trans Fat-free Menus
Artificial trans fats will be off the menu in New York restaurants from Tuesday, as city authorities seek to remove a major cause of heart disease from their residents' diets.

The study shows that nutritional information can help consumers moderate their eating over time.

In one study, participants ate a sandwich that they later found was unexpectedly high in calories.

After this discovery, the participants consumed fewer snacks throughout the rest of the day.

The study appears in the Journal of Consumer Research.

Source-ANI
ARU/L