After medical tourism, monsoon tourism has caught on among people. It is not uncommon to see corporate houses sponsoring work-cum-pleasure sessions in Kerala to allow employees to get refreshed and rejuvenated.
So what does monsoon tourism involve?
This involves visiting Kerala during the month of Karkitaka (mid-July to mid-August). It is thought that the body's immunity is at its lowest during this time, thus making it amenable to all sorts of healing.
The main therapy is food, which involves a lot of herbs and roots besides green, leafy vegetables. A porridge called marunnu kanji is now available commercially and is marketed by Arya Vaidya Pharmacy, SNA Oushadhasala Pvt. Ltd, Kandamkulathy Vaidyasala and Nagarjuna Ayurvedic Group.
Other therapies involved in this season include oil massages as well as ayurvedic treatments based on the medical needs of the persons.