Aussie doctors and health activists have condemned Coca-Cola for making its high-caffeine energy drink so easily available from taps in pubs.
The drink Mother, being promoted as a "right-hook to laziness, a smack in the face of slackness", was being trialled on tap for the first time in two Sydney pubs, before an anticipated wider promotion across New South Wales.
AdvertisementHowever, the Australian Drug Foundation (ADF) has questioned the move.
"Energy drinks make people alert and they don't realise how much alcohol they are consuming because the caffeine, guarana and sugar mask the sedative effect of alcohol," the Sydney Morning Herald quoted ADF national policy adviser Geoff Munro, as saying.
Munro added: "We would be very concerned if energy drinks were made available on tap in pubs. We're concerned because research from other parts of the world shows that young people who mix energy drinks and alcohol are at greater risk of harm through drink driving, violence, unsafe sex and sexual assault."
Coca-Cola Amatil has, however, defended its move.
The company issued a statement saying: "We are simply targeting an existing market with our product and offering a new way to serve the drink."