A new study says that when nostrils pick up conflicting scents, they actually become deadly rivals.
The study, published online in Current Biology, a Cell Press publication, explains that when the nose encounters two different scents simultaneously, the brain processes them separately through each nostril in an alternating fashion.
The finding by researchers at Rice University in Houston is the first demonstration of "perceptual rivalry" in the olfactory system.
"Our discovery opens up new avenues to explore the workings of the olfactory system and olfactory awareness," said Denise Chen, assistant professor of psychology, who coauthored the research paper with graduate student Wen Zhou.
For the study, 12 volunteers sampled smells from two bottles containing distinctively different odors. One bottle had phenyl ethyl alcohol, which smells like a rose, and the other had n-butanol, which smells like a marker pen.
The bottles were fitted with nosepieces so that volunteers could sample both scents simultaneously-one through each nostril.
During 20 rounds of sampling, all 12 participants experienced switches between smelling predominantly the rose scent and smelling predominantly the marker scent. Some experienced more frequent and drastic switches than others, but there was no predictable pattern of the switch across the whole group of volunteers or within individuals.
Chen said this "binaral rivalry" between the nostrils resembles the rivalry that occurs between other pairs of sensory organs.
When the eyes simultaneously view two different images-one for each eye-the two images are perceived in alternation, one at a time. And when alternating tones an octave apart are played out of phase to each ear, most people experience a single tone that goes back and forth from ear to ear.
In the laboratory setting in which each nostril simultaneously received a different smell, the participants experienced an "olfactory illusion," she said.
"Instead of perceiving a constant mixture of the two smells, they perceive one of the smells, followed by the other, in an alternating fashion, as if the nostrils were competing with one another. Although both smells are equally present, the brain attends to predominantly one of them at a time," the expert added.
"The binaral rivalry involves adaptations at the peripheral sensory neurons and in the cortex," Chen said.
"Our work sets the stage for future studies of this phenomenon so we can learn more about the mechanisms by which we perceive smells," the expert said.
In binaral rivalry, the tug-of-war between dominance and suppression of the olfactory perception exists only in the mind of the person who smells the odors, while the physical properties of the olfactory stimuli remain unchanged, Chen said. This gives humans the rare opportunity to dissociate olfactory perception and physical stimulation.