Nine out of ten women are taking time out to pleasure themselves, reveals a new UK research.
The Gossard Big M Survey quizzed more than 1,000 UK women aged 18-30 with an extensive questionnaire to find out all about their sexual attitudes, habits, fantasies and practices - and found that more ladies than ever are regularly taking time out for some solo action.
The survey, which clearly shows how women's attitudes and practices have changed over the decades, found that two-thirds of Brit women admit to pleasuring themselves three times a week, with women in London finding the time for four sessions every seven days.
In the survey, 92 percent of women admitted to touching themselves this year, compares with only 74 per cent in 1979 and 62 per cent in 1953.
"It's no wonder more and more women are self-pleasuring when you look at how liberated we've become in other areas of our lives and the shot of mood boosting hormones orgasm gives us," the Sun quoted leading woman's coach, Jessica Chiver, as saying.
"One of the best things about pleasing ourselves is that it gives us more confidence when we're intimate with our partners - we communicate better and feel more satisfied which is good for everyone," she added.