A Brit Computer Science undergrad has developed a new website helps college-goers find love in the book stacks.
The FitFinder was founded by UCL undergrad student Rich Martell.
The site, with the tagline "witness the fitness", is a hybrid personal ads column and Twitter feed, that allows students to share details about their love interest as they steal a glance through the stacks.
An anonymous student located in the library at Pembroke College Cambridge posted about a "Male, Blonde hair. pretty boy red trousers, pouring over the iliad... i'd be his helen of troy; )".
On the first floor of Birmingham University Library a shy guy sought the attention of a "Female, Blonde hair. you sit two seats away and i risk a glance every now and again. A beautiful blue-eyed friend of a friend, please notice my glances."
The site which was unveiled three weeks ago has now achieved more than 3.5 million hits, taken 30,000 posts and spread to 50 British universities.
According to Martell, 21, every day he receives 400 e-mails from students requesting a FitFinder for their campus.
"A few of my friends and I would text each other as we saw an attractive girl come into the library," The Times quoted Martell, as saying.
He added: "We thought instead of doing that we should create a website."
However, the site has also generated some criticism.
An LSE spokesman said: "We're against the site, and we've asked people not to use it.
"First of all we had some complaints from students who found it insulting and secondly if you're in the library you're there to study."