login
Become a member
Quick Registration
Full Registration Benefits -
Free Homepages for Doctors
Free Homepages for Hospitals
Free Homepages for Medical Conference
Free Homepages for NGO's
Personal Health Record Creation
Access to all Medical Slides
Access to all Jobs & Products Sale
New Regulations Could See Food Ads During Kids TV Shows Banned
A common belief that TV advertisers were targeting children in particular with unhealthy foods before new Ofcom regulations were introduced in 2007 to prevent this, was not the case, researchers found, questioning what real impact the regulations will actually have.
Growing rates of obesity and overweight children in developed countries is a current concern and it is commonly believed that TV adverts for less healthy foods contribute to this problem.
New regulations came into effect in the UK in 2007 to prohibit adverts for less healthy foods during or around programmes "of particular appeal to" (OPAT) children. In Canada, self-regulated codes of practice on TV food advertising to children were recently strengthened.
Researchers from the UK, Canada and the USA studied the nutritional content of food adverts and adverts likely to be seen by children (i.e. shown during children's programmes) in the UK and Canada before regulations were introduced.
All food adverts broadcast on four popular channels in Canada and three terrestrial commercial channels in the UK during a week-long period in 2006 were analysed for the study.
The researchers linked these adverts to relevant nutritional data. They also identified which food adverts were for "less healthy" products, using the criteria in the UK regulations.
|
|
|
More News on: Development Milestone, Height and Weight-Kids, Why Do We Eat - Nutrition Facts, Diet Lifestyle and Heart Disease, Hunger Fullness and Weight Control, Label Lingo on Food Items: Decoded
 Comment & Contribute
|
Medwonders Health Network
- Health News Index
- News Quick Links
| News Categories: |
| » | Cardio-Pulmonary Function can be a Strong Indicator for Survival Chances of Breast Cancer Patients |
| » | Post Surgery Will the Tumour Return? New Breast Cancer Test to Predict Exactly |
| » | Scientists Develop Compound That Triggers Cancer Cell Death |
| » | Iraqi National Hopes to Find Affordable Treatment for His Cancer in India |
| » | New Technique can Help Doctors Detect Pancreatic Cancer |
| More Cancer News | |
|
