Marmite's new 'chocolate' contains, besides the regular helping of milk chocolate, a dose of yeast extract, onion powder, and garlic powder. Which can either leave you cringing or loving it the new creation.
The 'Very Peculiar' milk chocolate bars cost 3 pounds and will be available in stores, including BHS and Debenhams, and online from October 4.
The strong-smelling 100g bar is made with 98 percent milk chocolate and two percent Marmite flavouring. Chef Rowley Leigh, owner of Le Cafe Anglais in West London, who tried the new product, was not impressed by it.
"The thing is, they have so little faith in the product that there is hardly any Marmite in it. Although you can smell it quite strongly, the taste only comes at the finish," the Daily Mail quoted him as saying.
"They have tried to make it as mild and sweet and innocuous as they can. It starts out as slightly bland chocolate but, in the background, it is deeply nauseating.If you like Marmite, why would you not just eat Marmite?" he added.
Unilever, the company behind Marmite, has described the 100g bars as "a devious treat for the in-laws" at Christmas or ideal for those struggling to find a present for a loved one.
The chocolate initially forms part of Marmite's limited edition Christmas range.