New Yorkers were in for a different taste after sipping the new bacon soda unveiled by an American soda company.
Jones Soda Co. boasts that its bacon soda is vegetarian friendly and kosher. Those who tried it said it tastes like swill.
"That tastes disgusting. It made me want to throw up," the New York Daily News quoted Tyrone Wallace, of Brooklyn, as saying.
Half of more than 40 people approached refused the taste test outright.
"You are supposed to eat bacon not drink it," said Arlette Cepeda of the Bronx.
David Horowitz was among a brave handful of willing to sample the swine-flavored soda.
"My mother is rolling over at this one, but I will give it a try," said Horowitz, 46, who provided a running commentary as he guzzled.
"Tastes like beef or something. It's quite strong, and thick. Oh! And it is gross! Who would want that?"
Bartender Jessie Bilotta said, "Oh God, no! It smells like dog poop. I wouldn't drink that even if it had alcohol in it."
Seattle-based Jones Soda teamed up with JnD's Foods, the maker of bacon-flavoured products such as Bacon Salt and Baconaisse, to produce the burgundy-coloured beverage.
The soda is being touted as part of a new cocktail, mixed with bourbon, an egg, cream, and soda water.
"Until now, it was impossible to guzzle your favourite breakfast meat, so this is a huge step for bacon lovers everywhere," said Mike Spear of Jones Soda.